Consumers Vs 2020: The Results are in…

Whilst ‘pivot’, ‘transition’ and ‘new norm’ top the charts for most overused (and mildly irritating) words of 2020; no one can deny that businesses have been hit with a hammer blow by Covid-19.

It’s happened. Life has changed. Once a formerly relaxing saunter to meets friends, shop and grab lunch; the decision is now plagued by masks, restrictions and concern.

Shoppers crave the old ways (in terms of relaxation, spend and free movement) but demand the new. They seek a clear demonstration that you empathise and understand their needs. They want safety, a relaxed experience, sustainability and smart technology to support the cultural shift and their enjoyment.  

One thing is for sure: 2020 has taught us we need to be ready; we need to listen and we need the agility to give consumers precisely what they want and need if we plan to stick around.

The monumental rise in eCommerce has left e-tailers happy. But local neighbourhoods have spoken. Friendly, convenient, safe shopping experiences are sought. The entrepreneur leader – empathic to consumer desires – has a significant opportunity to give consumers exactly what they want.

No one wishes to remain glued to their sofa forever. Pure play eCommerce takes the lions share but it will never replace the human element of shopping, socialising and experience. Demand, travel restrictions, localised lockdowns and uncertainty will all push towards the next phase in retail – a high street rejuvenation for those who can unify consumer desires, safety, smart tech and the process improvements fit for the future.

Welcome to unified commerce.

Unified commerce doesn’t rely on eCommerce, tech, or bricks and mortar. It deftly combines them all. It offers the best of digital and physical assets to proactively engage with your customer in the way that they crave. For example, a customer should be able to begin shopping with you on their tablet at home, select the sale items they love from your APP on the train and then pick up exactly where they left off on arrival at your store. The assistant knows what they are looking for and makes recommendations to this effect. Cue happy customer. Frustration is banished, their customer journey is successful and they are far less likely to seek a competitor as you have interpreted and delivered at every step. Understand your customer. Build the bond. Make the sale. Digital in-store innovation can also deliver the much-needed convenience and safety aspects of the shopping experience – making it easier and safer to buy.

It’s immersive, well managed and specifically relevant for each and every customer. From your stores to social, all channels are connected, everything is purposeful, measured and effective. Oh, and sales tend to go up. A lot.

Is this where we baffle you with buzzwords and ask you to hand over fistfuls of cash? No.

Call us crazy, but excessive expenditure and soulless spreadsheets are not our thing. We value digital transformation that yields the agility to weather trends and change (even global pandemics). We look at your entire business. How do you work? What works well? What doesn’t? Where is the waste? How can we deliver your vision?

A DFD digital transformation is underpinned by agile methodology and swiftly releases value quickly and incrementally. We aren’t watching the clock. We aren’t talking a good game. We are watching results. We are creating processes that work. Resources are applied only where you need them when you need them. Our engagement is productivity-driven and we have witnessed exceptional results for the big brands we have transformed.

Missguided, River Island, Arcadia all entrust Digital Fabrique Development to get the job done and implement the correct digital action. Action that yields a sustainable, strong, profitable business of the future – whatever the ‘new norm’ looks like.

For a successful digital transformation without the hefty price tag, why not give us a shout?

Under the Hood of Successful Digital Transformation

Let’s be honest, we would all like to reach more customers and build a business model that stands strong when faced with COVID-19 and the many other challenges thrown our way… 

From getting products quickly to market and waste reduction through to conquering new markets and diversified revenue streams; there are compelling reasons why retailers are looking at the bigger picture.

As we bounce back and adjust to the twists and turns of 2020, retailers are keen to review the store experience, safety measures, how they can learn from customers and ultimately encourage spend and satisfaction.

The digital experience is king (or queen), both online and in-store. Aligning the digital and the physical with your audience, their needs and your brand builds a formidable customer base and attracts more happy customers. Just look at McDonald’s. How many of us still pay with a person? They aligned the digital and in-store experience, met customer demand and improved the ICX. But what about a more complex model? Introduce production lines, supply chain, a blurred brand and leaner budget, and real expertise is needed to pull everything together.

Does the big picture mean big bucks? It can do. But it doesn’t have to. What it should do is improve your entire business model and release value at pace. However, not all digital transformation is equal. We have seen the good, the bad and the downright expensive. Without clear knowledge, experience and (super importantly) execution – the results will spend not save. So, what does a successful DT look like?

Your Digital Strategy

Essential to success, your digital strategy allows you to reach your target market effectively, use the platforms they prefer and wave goodbye to the competition. Analysing your data, business model, behaviours and goals; DFD translates the results into actionable intel and measured initiatives via product-driven methodology. In simple terms, your digital strategy and its execution are flexible and tested at every step of its journey to ensure it delivers.

Agile Programme Management

Agility; bandied around a lot but with good reason. Changeable environments such as social distancing (no one predicted that one), new launches, new customer trends and endless competition require the agility to revise your initiatives as and when the market demands it. Our agile delivery management provides the knowledge and infrastructure to proactively respond with that much-needed agility.

Business Capability Analysis

Fresh digital competition is always emerging which begs the question, is your tech meeting your existing requirements and future goals? But focus purely on shiny tech and you miss a critical step: process analysis. What obstacles are within your organisation? What is wasting time and resources? From leading tech to working processes, we produce qualitative data on how your processes are performing and make and lead robust recommendations for change.

Cultural Change Agents

Dave is one of the best ops managers you have had, but he is adverse to change and happy with his existing methods. Plus, what’s in it for him? Change is just upheaval he can do without. The hypothetical Dave is rarely alone in this thinking. Real change needs real support and is an essential element of successful Digital Transformation. We help you to drive real change within your organisation in a structured, educational way so that ‘Dave’ and all staff are change advocates and the magic has no blockade.

Digital Fabrique Development blends the right knowledge, experience and execution to DT that big brands such as Missguided, River Island and Arcadia have trusted to conquer fresh markets, improve YOY growth, wipe waste and enhance the ICX. From EPOS and in-store Wi-Fi through to customer analysis and modern store initiatives – we can help you release value quickly and incrementally without alarming your FD.

For a bit less talk and a lot more value, why not give us a shout?